A comprehensive discovery and audit engagement covering the recent replatforming, migration and current international SEO challenges across the TOMS estate, led by the EMEA opportunity.
Selected clients
A search and growth partner for brands, investors and in-house teams, focused on long-term, scalable organic growth where generic SEO falls short and commercial context matters most.
Having reviewed the scope in more detail, we recommend structuring the engagement as a comprehensive discovery and audit programme covering the recent replatforming, migration and current international SEO challenges.
Since we were not involved in planning or overseeing the migration, we cannot assess the websites solely in their current state. A significant part of the work will involve reconstructing what changed, reviewing how the migrations were handled and determining whether historical decisions contribute to current crawling, indexing, international targeting and performance issues.
The programme prioritises the two EMEA markets, while reviewing the wider estate where required to understand migration dependencies, cross-market conflicts and international targeting.
Lead EMEA market. Full discovery, migration analysis and technical audit.
Lead EMEA market. Full discovery, migration analysis and technical audit.
Assessed to understand migration dependencies and cross-market conflicts.
Assessed for international targeting issues and shared-infrastructure impact.
The same core areas are covered in both options. The difference is pace, resourcing and how soon your teams can begin implementation.
Provided as a Google Docs document or a secure HTML report, which is now the format preferred by most clients. Issues are grouped by theme and prioritised by likely impact and implementation requirements.
What the issue is
Why it matters
The supporting data and evidence
How we recommend resolving it
Expected priority and potential impact
Where possible, we will provide detailed technical specifications and suggested solutions. The final implementation approach may need to be adapted by your developers to reflect TOMS' specific technology stack, development standards and internal environment. The engagement also includes stakeholder sessions with the global technology and ecommerce teams, a presentation of findings and follow-up support.
Google Shopping and organic product visibility operate as a distinct search ecosystem, with different feeds, data requirements and technical considerations. We recommend treating this as a separate optional workstream.
Happy to walk through any part of the scope, delivery options or how the investment might be shared across markets and global teams.
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